So much of my communication with the world these days takes place on a screen. Big screens, small screens, in the case of my phone: a repeatedly smashed, repaired, smashed and dropped in the toilet screen. And I am not complaining; computers and phones help me stay in touch with my family and friends in Australia, they help me see the journey of a dear friend as she battles major illness and they help me stay in touch with fellow mummies down the road.
I have recently managed a few non screen based communications. I wrote a letter to my friend Helen in Australia, and received a lovely card and vintage sewing paraphernalia through the post in return.
an Alice Retrocard in the post from Australia
I also got a great card from my mum to congratulate me for being a ‘paperback writer’. The other non-screen communication is of course the book. Ok yes you can access it via a screen, but it is also an object that you can hold in your hands – and the first moment this book – or any book communicates is via the cover. Cover Art is a big deal- No matter what they say, people do judge a book by it’s cover – nowhere more so I think than in the world of self/ independent publishing.
For the cover of You Won’t Remember This I started out pondering photographs, I spoke to contributor Meghan about using some photography by her husband, I trawled my own travel photo archives (lots of good memories- but never quite the right thing), I got in touch with another photography/mummy friend Amelia Shepherd who sent me some lovely options, but still I pondered. As the book progressed and I looked about at other travel books I realised that this book was not a ‘traditional’ travel book. I had poetry, very creative non-fiction and most of all unlike much traditional travel writing, the people were at the forefront of every story, rather than the places. A cover needed to communicate this and I eventually realised that a photo based cover was not going to work.
I (literally) bailed up the artist who painted the beautiful ‘You and your boy’ cover artwork. The wee boy’s and I were at my mum’s in Australia in early 2016 and Gary Yelen (who is a man of many talents; a story in the book, cover artist – and was many years back the sounding board for my blog name before I headed off on my travels) had dropped in having given himself a minor injury doing some renovations to an unequipped house across the road. I gave him access to a sink and some rags to clean himself up, and while he bled into the sink I asked him what he thought about having a go at an image for the cover of the book.
I sent him a photo I thought could be a jumping off point (you can see it on the books facebook page. and some vignettes of stories from the collection, and I went back to my editing and parenting (a lot of toilet training that summer if truth be told). Not long afterwards Gary sent me the beginnings of an image that was to become the cover. As is often the way with screen communications – I sent back an affirmative reply, he did not get it. Eventually in a chat to his wife I repeated that affirmative, it got passed on to him and we went forwards.
It was not until Gary was back at his French life working at his gallery frukt and I was back at my Edinburgh life that I got to see the finished painting off screen – I was delighted – I had an image – but not yet a cover.
With my foray into publishing I had also decided that the timing was right to ‘brand’ myself. If my Flamingo Rover blogger identity was to move forward in the world it needed to do so with style. As with so much of this project branding and book design was entirely new to me. With the screen of my computer bringing a plethora of design options to my feet I went with (as we often do) someone I was familiar with. I love my husbands logo, it was designed by a friend of his 15 years ago – and as far as I was concerned it did not look dated – a key element to a logo. And as luck would have it she still worked in design and had an office space that opened onto a kid friendly cafe. On a hot Edinburgh day I took the small boys on the bus down to Leith to visit Jenny Proudfoot at the Drill Hall to discuss logo’s and cover design.
The meeting itself was mayhem. Rafa demanded all my attention, Finn was grotty and grizzly, but we managed the beginnings of a conversation which continued back and forth – sometimes on screen and sometimes in person until I had both a cover design and a logo.
One of the new Flamingo Rover logo’s!
One of the things Jenny and I discussed was the way the colours of the book would communicate. Now I do love my pink, but I wanted the book to appeal to more than just mummies, ie- not to look like chic lit (which I love by the way). In a happy compromise I got to keep pink with my logo and (I think) I have ended up with a beautiful book cover which perfectly suits Gary’s painting.
With the book in hand, and baby Finn in the pram, I trekked about to some landmark Edinburgh bookstores. It was an educative experience. By the end of the morning I had come to realise that there is a universal horror of self publishing. An almost identical quiver of horror ran through each and every bookseller I approached – until they saw the book, at which point there was a little sigh of relief.
Cover Art win. (Ok yes having a nicely bound book with an ISBN also helped)
You Won’t Remember This – travel with babies
Thanks (at least in part) to the attractive book cover you can now buy the book from an actual bookstore – Word Power Books, and in a nice bit of synchronicity, our second retail outlet is also on Nicholson street. Word Power is in Edinburgh, UK and Foundry is in Bairnsdale, Victoria Australia- but both Nicholson Street.